Our Story
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Why iConquer exists
iConquer was created to challenge the way things had always been done. We saw a gap between what clients were promised and what they actually experienced; generic solutions, surface-level thinking, and a lack of real partnership. We exist to solve problems with intention, clarity, and care, delivering work that’s not only effective but genuinely aligned with the people behind it.
The journey
What started as a clear focus on search and performance has grown into a full-service digital marketing agency built on results. With over 20 years of experience in SEO and digital strategy, we’ve evolved alongside the platforms, algorithms, and audiences that shape the digital landscape. Long-term client partnerships, many lasting over five years, reflect the trust we’ve earned and the consistency of our work, with the majority of our clients’ keywords ranking at the top of Google. Rated Excellent on Trustpilot and Google, our journey continues to be defined by measurable outcomes, continuous refinement, and a commitment to delivering work that performs year after year.
20
Years of
Experience
30+
Clients
200+
Successful Projects
Our philosophy & values
Recognized by top industry authorities and trusted by ambitious enterprise brands, our data-driven strategies consistently translate into measurable, bottom-line success.
Clarity Over Complexity
We believe the best solutions are clear, purposeful, and easy to understand.
Partnership First
Our clients aren't transactions; they're collaborators in a shared outcome.
Thoughtful Execution
Strategy matters, but only when it's carried through with precision and care.
Adaptability
We evolve alongside our clients, staying flexible in a changing landscape.
What makes us different
We combine strategic thinking with hands-on delivery, ensuring ideas don’t just sound good, they work. We take the time to understand the bigger picture, then translate it into services that are tailored, practical, and results-driven. Our difference lies in how closely we work with our clients and how deeply we commit to outcomes, not just outputs.
The people behind iConquer
Our strength lies in the people who bring ideas to life. Our team combines deep experience with a collaborative mindset, working closely together, and with our clients, to deliver thoughtful, high-quality outcomes. Every project benefits from shared insight, diverse perspectives, and a commitment to doing the work properly.
Our team
Eden Upton
CEO/Founder
Specialism
Nadz Thobani
CEO/Founder
Specialism
Marcus Fitzpatrick
CEO/Founder
Specialism
Marcus Fitzpatrick
CEO/Founder
Specialism
Leadership
Craig oversees the day-to-day operations of iConquer, ensuring projects run smoothly from start to finish. Known for building strong client relationships and scalable systems, Craig bridges strategy and execution to keep the business moving forward.
Craig Upton
Managing Director
Craig Upton
Managing Director
Recognition that reflects the work
Awards aren’t the goal, they’re a byproduct of doing the right work, the right way. Each recognition reflects our commitment to strategy-led digital marketing, creative execution, and measurable results. These awards highlight the standards we hold ourselves to and the outcomes we deliver for our clients.
Creative Digital Awards
Best Performance Campaign
2024
Social Impact Marketing Awards
Best Use of Paid Social
2023
Creative Digital Awards
Best Performance Campaign
2024
Social Impact Marketing Awards
Best Use of Paid Social
2023
What this means for our clients
Proven expertise
Our strategies are recognized for delivering real, measurable impact.
Confidence in execution
Award-winning campaigns reflect tested processes and high standards.
Future-focused thinking
Recognition for innovation means we stay ahead of trends, not behind them.
